Lehrstuhl für BWL, insb. Management
Universitätsstraße 1 Building: 24.31
Verena Rieger joined the Chair of Business Administration, in particular Management, at Heinrich Heine University in October 2019. After finishing her degree in business studies at the University of Mannheim and in International Cultural and Business Studies at the University of Passau, she pursued her PhD at the Karlsruhe Institute of Technology (KIT) at the Marketing & Sales Research Group. During her studies, she gained international experience during study and research stays in Japan and the United States of America. After finishing her PhD, she worked at the Chair of Business Management at the Technical University of Dortmund until September 2019. In the course of her studies, she gained practical experience at an multinational software corporation, a multinational technology corporation and an economic development agency.
Her research deals with topics of innovation management, organizational culture, entrepreneurship and international management. Currently, she conducts in particular research on young ventures’ success factors. She wrote her dissertation on the role of culture (on national level, organizational level and team level) as a driver of firm innovation.
- Rieger, V. (2018). Kultur und Innovationen: Empirische Studien auf Ebene von Ländern, Organisationen und Teams, in: Bornemann, T., Klarmann, M. und Totzek, D. (Hrsg.): Beiträge zur empirischen Marketing- und Vertriebsforschung, Springer Gabler, Wiesbaden.
Articles in international journals
- Winkler, H. J., Rieger, V., & Engelen, A. (forthcoming). Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures. Journal of the Academy of Marketing Science, 1-23.