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Projektarbeit (Master) zum Thema “Business model innovation: The why, what and how from a management perspective”

Course description

We live in exciting times where the acceleration of innovation cycles leads to rapid evolvement of competitive dynamics which poses both opportunities and risks for firms. Major global trends like digital transformation, the rise of sustainable business practices or growing value-chain disruptions caused by geopolitical tensions among others challenge the traditional way in which companies operate: Firms need to constantly rethink and innovate to survive in the long-term. Against this backdrop, a topic that has gained increasing attention is business model innovation as the process of (re-)designing how a company creates and captures value. Despite the considerable attention the topic of business model innovation has gained over the last years, firms across industries and geographies still find it difficult to successfully exploit the potential that business model innovation has to offer.

Learning goals and deliverables

In this course, we therefore want to take a closer look at the topic of business model innovation in order to

  • understand the elements of a firm’s business model
  • identify firm-internal and -external triggers for business model innovation
  • discuss different business model innovation patterns and execution models
  • learn from real world examples about challenges and best practices regarding ‘ business model innovation success stories

Students will work in groups of 3-4 students on two deliverables:

  1. Written report: Students will compile a report in English which showcases their understanding of existing theories and frameworks on business model innovation as well as their ability to apply those to real-life case studies. In this context, students will learn how to conduct a structured literature review which they can in turn leverage in their future master theses, where applicable.
  2. Presentation: The student teams will be asked to present key findings from their report in a short presentation and Q&A sessions (in English). In doing so, students can extend their presentation and team work skills.

Both the teaching language as well as relevant research and literature is in English so that only students with sufficient English language skills should consider applying for this project work.

Teaching staff

Lea Pollert und Marius Müller (guest speaker)


  • Application deadline: 22.02.2023, 23:59 CET
  • Kick-off session: 6 April 2023, 9:00 – 17:00 CET, Seminarraum 5 Oeconomicum
  • Virtual Q&A: 4 May, 17:00 – 18:30 CET
  • Individual team coaching sessions:
    • 25 May, timing tbd
    • 14 June, timing tbd
  • Final presentation sessions: 29 June, 14:30-18:30 CET (expected)
  • Written report hand-in: 7 July, 23:59 CET



Attendance is mandatory for all dates. Absence without permission will lead to a grading of "not passed". In case of sickness, an attestation is required


The grading is a composite of the grades for the written report and presentation.

Consideration for grading

The course can be credited as module MQ06 or MQ07 (depending on applicable examination regulations). A participation of the module MW39 (Corporate Entrepreneurship) is not mandatory.


Please apply using the Bewerbungsformular and an overview of your current grades via mail at .


The participation is dependent on the acceptance in the application process.


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